2020 All-Star Campaign
The Ask: Unite the city of Los Angeles with one common goal — Get LeBron James & Anthony Davis voted in at number one and two for the 2020 All-Star Game.
If the Lake Show’s at the All-Star Game, then it’s no longer a game, it’s a Show.
This past season we decided to encourage Lakers fans and LA residents at-large to vote for our star players through an outdoor campaign that occupied the City of Angels.
Spanning the highest-traffic areas of Los Angeles, our artwork was centered around bold imagery and inspiring copy. From the laid-back neighborhoods of Venice to the bustling streets surrounding LAX, the eyes and hearts of Angelenos were focused on our guys.
Credits:
J Alexander Diaz, Creative Director + Designer
Taylor Geas, Copywriter
Show up and Show out.
Standing nearly 60 feet high, this massive vinyl billboard was a sight to see. After a few hours of setup and installation, the towering image of LeBron James and Anthony Davis was visible from the landmark Santa Monica 10 freeway for all passerbys to enjoy and ultimately pull out their phones and vote.
These two give it their all every night for their city. These lines of copy pay tribute to that effort and also highlight (literally) the end goal of this campaign.