Metro Los Angeles

The Ask: Celebrate 60 Years of Lakers Basketball in Los Angeles by giving back to those who made it possible — our people.

Trains and stations across the city were wrapped in purple and gold, complete with an exclusive Metro x Lakers watermark. Additionally, Metro distributed commemorative Lakers TAP cards at select bus stops and rail stations. Many of the cards — which are loaded with a day pass — were distributed in low-income and underserved neighborhoods by the LAPD, LA Sheriff’s Department, and Long Beach PD, all of whom help patrol the Metro system. The Lakers also gave some of the cards to the city’s local Boys and Girls Clubs.

Credits:
J Alexander Diaz, Creative Director + Designer
Anna Lupean, Designer