“Forever Iconic”

“Forever Iconic” is the Lakers’ first ever brand anthem, a short film that celebrates the global legacy of the Los Angeles Lakers. The project highlights the team's massive impact on culture far beyond the basketball court.

Credits:
Carlyle Garrick, Director
Mike Folabi Ajayi, Producer
Adam Sarraga, Producer
J Alexander Diaz, Creative Director
Natalia Bryant, Creative Director
Shina Kim-Avalos, Designer
Lauren Lamkin, VP Marketing
Chie Kobayashi, Director Integrated Marketing
Abigail Field, Photographer